If you are intending to start up a catering business, you need to work on the sales and marketing portion of the business. Sales and marketing is the most important factor that will determine whether a start-up can survive for the first 3 years. When you write your business plan for your catering business, you need to study a few successful catering businesses and analyse their business models.
To market a catering, you need to determine the possible sales tactics to use. Once you have got a fair idea on the different ways to market your catering business, it is time to work on your marketing and sales strategy. Select a good business name that will represent your brand. Branding is what differentiates a good company from a great company, and it all starts from using a good name for your company at the beginning.
Next, you can invest on marketing collaterals such as brochures, website, business cards, logo designs, menus and photos to show case your business to the market. Make sure that you decide on a certain colour and theme and make it consistent throughout all marketing collaterals.
Once you have done up the collaterals, the next step that you should do is advertise your business. You should check out this one to learn how to market your catering business: http://www.wikihow.com/Market-Your-Catering-Business